Gianfranco Lotti - Roni Bitran | Art Director
15888
portfolio_page-template-default,single,single-portfolio_page,postid-15888,bridge-core-3.1.2,qi-blocks-1.2.7,qodef-gutenberg--no-touch,qodef-qi--no-touch,qi-addons-for-elementor-1.7.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-30.1,qode-theme-bridge,disabled_footer_bottom,qode_header_in_grid,wpb-js-composer js-comp-ver-7.6,vc_responsive,elementor-default,elementor-kit-16748

Gianfranco Lotti

A house with elegance and coolness: rebranding a modern classic fashion brand in Firenze. Working closely with Mazarine Digital – who designed the whole website – to identify the core values and personality traits of Gianfranco Lotti, before undertaking a redesign of the visual language: print supports, key visuals, display, website. I art directed the photos used on the platform, invitations and brochure and developed new typography layouts and associated visual language.

—
CREDITS
Agency: Mazarine, 2015
Creative directors: Paul Gruber / Roni Bitran
Photographer: Emanuele Fontanesi / Bird Productions
gianfrancolotti.com