Branding for Caisse d’Epagne Banque Privee. I worked closely with BPCE group to identify the values and personality traits of private banking, before undertaking a design of the identity. I developed a logo and associated visual language that was modern and sophisticated. The brand identity explains the exceptional experience to their customers. High contrasted black font mixed with hot foil stamping.
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CREDITS
Agency: Mazarine ImageDesign, 2015
Creative Director: Roni Bitran
Font: Ogg Roman/Vllg fonts