Gianfranco Lotti - Roni Bitran | Art Director
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Gianfranco Lotti

A house with elegance and coolness: rebranding a modern classic fashion brand in Firenze. Working closely with Mazarine Digital – who designed the whole website – to identify the core values and personality traits of Gianfranco Lotti, before undertaking a redesign of the visual language: print supports, key visuals, display, website. I art directed the photos used on the platform, invitations and brochure and developed new typography layouts and associated visual language.


Agency: Mazarine, 2015
Creative directors: Paul Gruber / Roni Bitran
Photographer: Emanuele Fontanesi / Bird Productions